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FEED THE DREAM

COC and Sobeys logos next to each other and Feed the Dream title underneath

Empire Co., the Official Grocer of Team Canada, is proud to support Team Canada athletes on the road to Olympic and Paralympic success. Through their Feed The Dream platform, Empire Co. has pledged $2-million to qualified Tokyo and Beijing Olympic and Paralympic athletes in the form of Athlete Grocery Cards that can be redeemed for nutritious food at any one of Empire’s family of grocery brands, including Sobeys, IGA, Safeway, Foodland, Thrifty Foods.

For more details on the Athlete Grocery Card program and for frequently asked questions, please select the relevant program below: