Athlete Marketing Partner Awards & Programs

As a Canadian Olympian, you are eligible for many unique opportunities, that we wanted to make sure you were aware of! Take a look through this new resource if you are interested in learning more about the offers that are out there for you.

Wrapping up Beijing 2022

Team Canada’s 215 athletes did us all proud with their performances at Beijing 2022. The 26 medals won ranked Canada fourth among all countries. That total tied with Vancouver 2010 as Canada’s second-best medal haul ever at an Olympic Winter Games. Here are some other fun numbers to wrap up Beijing 2022.

Game Plan Day in Canada 2022

Game Plan Day in Canada is an extension of Game Plan, the total wellness program that supports and empowers Canadian high-performance athletes as they pursue excellence during and beyond their sporting careers. This year, Game Plan Day will be an insightful packed, half-day virtual event with your choice of focused sessions, as well as in-person or virtual networking opportunities to equip you with the tools and resources to kickstart your career. Learn from seasoned leaders across a broad range of industries and expand your network with a team committed to helping you succeed. Register today for Game Plan Day in Canada 2022, taking place Wednesday, June 1, 2022, from 1 p.m. to 4 p.m. ET.

Ten Team Canada athletes to join Smith Graduate Programs

After years of elite-level sport, the athletes joining Smith have been granted Game Plan Awards to return to school and build their business acumen across three Smith graduate programs: Executive MBA Americas, Master of Management Innovation & Entrepreneurship and Executive MBA. To learn more about the candidates and what they are studying, read the full article here.

Sanjay Malaviya donates $1.2M to Olympic and Paralympic medallists

The Canadian Olympic Foundation and the Paralympic Foundation of Canada are proud to announce that Canadian entrepreneur Sanjay Malaviya made a $1.2 million donation to directly support Team Canada’s Tokyo 2020 and Beijing 2022 medallists. This is the first time a gift of this magnitude has been given directly to Olympic and Paralympic medallists through either foundation. They will receive a $5,000 grant per medal earned. Additionally, $100,000 will go to the NextGen program to help support future Olympians and Paralympians.  

“Canadian Olympic and Paralympic athletes have inspired and united us during a very difficult time,” said Malaviya. “It’s an honour to be able to celebrate their achievements and invest in their future.”

In total, 130 Olympians and 53 Paralympians will receive a grant through this donation. Read the full article here.

Olympic Sports Day Resources

Looking for a fun activity to do at home or in the classroom? This is your chance to experience your own Olympic Games with family and friends at home, or with students in a school. Catch the excitement of the Olympic Games by hosting an Olympic Sports Day and turn your next summer adventure into a true Olympic celebration! The Olympic Sport Day resources includes 14 different challenges, based on the Summer Olympic Games program, to be able to create a friendly competition that is suitable for all ages. Download the package here.

OSO Bursary Update

Since the Olympians Supporting Olympians (OSO) Bursary launched in 2020 through the Canadian Olympic Foundation (COF), the bursary recipients have continued to work hard and find tremendous success. All 11 winter sport OSO Bursary recipients qualified for, and competed in Beijing. The OLY community has helped to pave the way for them through your donations and your vote of confidence. This award demonstrated to the recipients that they are part of a powerful sporting community with countless other Canadian Olympians cheering them on. The COF would like to thank you for your growing support of the OSO bursary and your dedication to making Olympic dreams a reality. If you are interested in supporting athletes on their journey to Paris and Milan-Cortina, please donate at or reach out to

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